Here at SMPR we are straight talking and have no problem communicating our thoughts or ideas to our clients!
However, as brilliant as we are, we cannot read minds but we do work hard to make sure that all our clients are clear what we are doing for them, why, and exactly how much it will cost. That’s why we’ve got a very clear set of questions we always ask.
As a new client answering these questions immediately will speed things up considerably. You’ll also think we’re brilliant and that’s a fabulous place to start our working relationship.
Who is the audience?
As professional writers and campaign builders, this is always the first question. It matters because it’s vital to use the right channel and tone of voice in order to communicate effectively. It also greatly influences price. A blog is much quicker to produce than an annual report or a presentation document, for example, so it’s cheaper. There are countless combinations of audience and channels to work with- we can help you choose the one, which will get the right results..
What is the deadline?
If there isn’t one, then when would you like the work to be delivered? Be honest about when you want a job to finish. We love a firm deadline.
What is the overall objective?
It’s really important that we fully understand your ultimate business objectives. This will help us to guide you seamlessly to the best strategy for your external and internal communications as well as implementing effective marketing or branding strategies. Fully understanding what drives you allows us to channel that passion into our words and work. A really good agency (like us, of course) also understands that pictures often speak a thousand words, so we have a creative team ready to come up with killer visuals to match our copy! We will also measure the success of our comms strategy against your overall objectives. You want to increase visitors to your website? Here’s how we help you achieve that..
Do you require regular reports and updates?
It’s really important that you know what you’re paying for, especially if you then have to report back to a management or stakeholder board. Tell us what you want upfront and we’re always happy to deliver.
What’s your budget?
The question that every agency hates to ask and every client hates to hear. However, if you can give a guideline, even a ballpark figure, it really helps us to plan how we can maximise that investment for you. It’s in everyone’s best interest for our agency to give you the best push for your pound and Return on Investment (ROI) and it’s easier to do so if we know roughly where that pound starts and stops!
SMPRLondon: Insanely Creative, Results Driven…What else do you need to know? Book a consultation today!Book Now